Your operational partner

for what's next

Keep control of a complex operation - in any market.

Umbra builds the systems that let multi-location businesses see every store, connect every system, and keep operating when conditions change. 129 locations across three countries run on them today.

Start the conversation See what we build

300+

branches across 129 locations

countries - Philippines, Thailand, Vietnam

250,000+

transactions processed every month

Every store

kept trading through the November 2025 Cloudflare outage

As of September 2026.

Built for hard problems

Multi-location retail across three countries. A challenger platform built from scratch. Complex is where we do our best work.

Sunnies Universe Thailand

Edison Chu

CFO, Sunnies Inc.

We've partnered with Umbra since 2019; the team has helped Sunnies leverage technology to better our work processes both internal and with our suppliers.

Kathleen Yu

Founder & CEO, Nudgyt

Working with Umbra enabled us to turn a product into a business. The team are a world-class group of professionals who worked closely with us to realize the business and dev requirements, as well as improve on our user experience significantly. Umbra team have the valuable combination of high level development perspective and operational consistency that empowered companies like us to grow very quickly. We couldn't recommend them enough!

Ric Gindap

Founder & CEO/Creative Director, Design For Tomorrow

We jumped into this rare (rebranding project) chance with Umbra at the first hour of talking to its founder, Michel J. Hodge. He approached the discussion brimming with genuine candor, well-pronounced aspirations, and refreshing tact and humility. It was a seamless ride from then on. He rallied his growing team, and they all committed to every step of the process with open minds and deep engagement.

What we do

Umbra is a Philippine operational technology company. We build custom systems for multi-location and multi-brand organizations across the Philippines and Southeast Asia - organizations that have outgrown generic, off-the-shelf software. Retail is where we've done the most work. The same problems - many sites, many systems, one view - show up in any complex operation.

Four jobs every complex operation needs done. We build the systems for all four.

Run

Keep the business operating

Point-of-sale, in-store systems, inventory, and ERP that keep every location trading - including the ones you haven't opened yet. Store systems run on a local server, so they keep selling without an internet connection. Our POS is BIR-accredited for retail and F&B.

AIM ERP In-Store Systems

See

Know what's happening

Dashboards and query tools that show leadership every store, channel, and product - without waiting for someone to build a report.

Dashboards + Analysis Query Browsers

Connect

Make it work as one

APIs, integrations, and platforms that link your systems to each other - and your products to the people who use them.

API Websites

Adapt

Change without breaking the operation

Operational consulting and custom builds for when the market, a supplier, a channel, or the rules change. We help decide what should change, then build it.

Operational Consulting Custom Solutions

Grow without losing control.

Built to keep working

When the internet went down, the stores didn't.

On November 18, 2025, a Cloudflare outage took websites and apps offline around the world. Every store running Umbra systems kept trading.

Everything a store needs to sell - including the POS - runs on a local server inside the store. No internet required.

The only thing affected was the tablets customers use to sign for their prescription glasses at pickup. Staff switched to paper backup forms for the few hours it was down, and the store systems synced everything once the connection came back. Nothing was lost.

Read how it held up ->

One operation. Three countries.

Sunnies runs 129 locations across the Philippines, Thailand, and Vietnam on Umbra systems. Each market runs its own store setup. Headquarters sees all of it in one set of dashboards.

Seven brands - eyewear, beauty, optical, and cafes - on one operating backbone.

111

Philippines

Thailand

Vietnam

How we work

Diagnose

We sit with your team and map how the operation actually runs - before anything is designed or priced.

Design

We plan the system around your locations, your workflows, and the systems you already have.

Build and roll out

Our in-house team of 40 builds it and rolls it out without stopping trading. New stores have every system installed before opening - in 30 minutes or less - so data flows from the first sale. Upgrades happen after closing time, and the store opens the next morning on the new system.

Run and improve

We stay after launch. Our team maintains 12 production systems today.

Find your solution

Blog

Insights, trends, and stories from the digital world

7 Signs Your Multi-Branch Business Has Outgrown Off-the-Shelf Software

Business Development

October 2, 2026•5 min read•Michel, Founder of Umbra Digital

7 Signs Your Multi-Branch Business Has Outgrown Off-the-Shelf Software

Seven signs a multi-branch business in the Philippines has outgrown off-the-shelf software, when packaged tools are still the right choice, and what moving to custom involves - from Umbra, the Quezon City operational technology company behind Sunnies' 300+ branches across 7 brands in the Philippines, Thailand and Vietnam.

TechnologyInnovationBusiness

Your Business Data Exists. You Just Can't See It Yet.

Business Development

April 10, 2026•5 min read•Michel, Founder of Umbra Digital

Your Business Data Exists. You Just Can't See It Yet.

Most retail and multi-location businesses in Southeast Asia already generate the data they need to make sharper decisions - it's scattered across a dozen systems that were never meant to talk to each other. Umbra Digital builds custom connectors to unify fragmented POS, inventory, e-commerce, and operations data into a single dashboard layer, giving business leaders a real view of their operations - often for the first time.

TechnologyInnovationBusiness

We've Been Here Before: What the Oil Crisis Means for Retail Operations in the Philippines

Business Partnership

March 28, 2026•10 min read•Michel, Founder of Umbra Digital

We've Been Here Before: What the Oil Crisis Means for Retail Operations in the Philippines

From COVID lockdowns to the 2026 oil crisis - how we built appointment systems, mobile branches, and crisis-ready inventory for retail operations in the Philippines. A growth partner doesn't disappear when it gets hard.

TechnologyInnovationBusiness

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